Thoughts on experimenting

So I am still kind of deciding on what direction to go in for experimenting with typography. I like the idea of mirror images such as somehow splitting the angle on a letterform to create a new one using a mirror. The idea of using the mirroring of kaleidoscopes would also be an interesting concept but I would still need to figure out exactly how to do that? I also think the use of transparencies and overlays could be a direction to study. The splitting of letterforms using lighter line weights is also visually pleasing. As you can see I am very undecided of where I am going with this but I have shown some inspiration photos of where I may be heading.

Bike progress... !

This is our first try, and revision on the instructions for changing a tire. We now need to focus on not making this so much step one two three, ect. But more in stages so the whole step idea is not overdone. Also we are trying to eliminate so things are not so wordy.

We also took 92 pictures of the bike but here is 1 :)

Some information graphs I enjoyed!

This images are a collection of graphs I found looking through the internet. I enjoy most of these for the clarity and simplicity of the graphs. If some have more information to look through, they are displayed in an easy way to navigate.

type readings

what did you think of these readings?

The bil'ak reading on type as an experiment I would have to say is a little controversial. The idea that you must be experimenting for a reason I am not sure I would agree with. I feel sometimes if you are just "messing" around and not really focusing on why you are doing something but more on how something looks, it sometimes turns out better. Even then you can usually come up with why you did this, or a process. Everything we do has a process whether it be completely random, or have some scientific experiment to go along with it. I feel we always do something for a reason, even if that reason is subconscious. So I feel this reading had some good points and some I could argue.

On the Triggs reading, I really liked the idea of how what was considered in the past as an experiment may be old news to our contemporary thought on what is an experiment. We sometimes look at older expressive typography and think ya, that is a little experimental but I have seen crazier. When at the time some of the experiments done we VERY controversial and not accepted. The rules of typography were being broken and it was something new that people did not alway agree on. I also thought it was interesting how these pieces of typography such as the work done by people such as Emigre and McCoy have sort of lead the way into what we consider experimental typography today. Their experiments have sort of set some guidelines and ideas of just how much you can do with type.

does their definition of "experimental" match what you previously thought of the term?

When I think of the term experimental I think of trying new things. It does not always work out the way you may have intended it to, but you can usually pull from your errors and learn what cannot be done, and how you have to fix it. I dont think experimental always has to have a scientific explanation or process. You as a designer can create your own process that works out for your own wants and needs.

is it really useful to experiment if it doesn't have real application? No, I feel I have expressed that above.

revised animation

Revised animation from johnna pasch on Vimeo.

animation

animals as novelty from johnna pasch on Vimeo.

FINAL ANIMATION

explain hierarchy of and relationships between the communication channels. what takes priority, if anything, and when does it do so?

With my animation I believe that the imagery has the most hierarchy. The visual effect give you the feelings that are felt when watching this. The music adds to the setting also, but is not as strong as the imagery. The text added to the animation helps to clarify what the imagery is trying to say. It puts the viewers mind in the right place to be prepared for the visuals that follow the facts.

why you used the media/production techniques you utilized. what did that rendering style or formal approach add to your story?

I chose to do stop motion because I felt I could capture the moment with more detail in a photo than i would have in a video. Plus, due to time I was not able to get video footage and be able to edit it in time. I wish I would have had more time to learn a new program such as aftereffects, but it did not work out this way so I chose to do photos in flash which is something I am more familiar with.

what, if any, new things did you learn through this process? was it more difficult to orchestrate things with all your options open?

With this project I learned how to take the elements such as timing and framing and make them into a animation that makes sense. I also feel with having my options open I learned how to limit myself to reality. Due to the time factor, and programs that are unknown I learned how to create something that is more realistic than a "big idea".

project 4 progress

This is my buisness card.

This is my resume unfinished but general idea.

book process 3

book process 2

book process