Very good. I really think the message "Animals are not novelty items" is powerful in an age where animals are sometimes seen as fashion accessories. They are in fact living things that require a lot more attention and care than I think people realize.
I really like the animal that becomes a purse. I think this really drives the fact it represents home. I also like the first one where the animal is being thrown away. My only suggestion there would be to use an actual trash bag. The store sack was a little confusing at first.
My only gripes would be the treatment of the text, and the white at the bottom of the 3rd animation. I think the text could be applied different. Maybe bigger, where it fills up the screen? Maybe key words could be accented with color?
1 comment:
Very good. I really think the message "Animals are not novelty items" is powerful in an age where animals are sometimes seen as fashion accessories. They are in fact living things that require a lot more attention and care than I think people realize.
I really like the animal that becomes a purse. I think this really drives the fact it represents home. I also like the first one where the animal is being thrown away. My only suggestion there would be to use an actual trash bag. The store sack was a little confusing at first.
My only gripes would be the treatment of the text, and the white at the bottom of the 3rd animation. I think the text could be applied different. Maybe bigger, where it fills up the screen? Maybe key words could be accented with color?
Overall good job and very powerful stuff.
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