Saturday, August 29, 2009

Type choice: Frutiger

- Sans Serif
- Designed by Swiss designer Adrian Frutiger 
Frutiger's goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans.
- Frutiger was released publicly in 1976.
- Popular today for advertising and small print. 

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