new idea

This was a poster designed by Gitte Kath. She is a well known designer in Denmark. She is also a director at the Mill Theater . She mainly designs posters for the theater but has branched out and designed some for organizations. Her design process involves collecting different materials photographing it and then adding in elements of design. Her work is said to have a "worn" look to it. The above poster is for the Paralympics in Sydney Australia. I feel that the poster is ethos because it is putting a well known label "Paralympics" across it. Anyone who reads that name will know what the poster is about and what kind of event it is representing.