Thursday, March 25, 2010

Revised Conference Theme


Cameron- will be developing two animations that will be played for openers to speakers, or as an art element for promotion, or setting. This animation will include the fusion logo. They will be using elements of all our type experiments, but combined to create a cohesive branding strategy.

Mo&Johnna- Will be developing the logo and color palette. This will be combing all of our experiment files. Johnna will be working with textures and patterns. Mo will be applying the typographic elements with the word fusion that will be super imposed to this texture. (The system will be similar to the Walker museum example shown in class.) This will allow for a lot of flexibility in our logo/branding/identity.



Type& Motion

Explore the effects of type and motion moving together to create a new visual dialogue. When type fuses with motion it can lead to a whole new interpretation and open the mind to new ideas. This lecture series will let you see the different types of media that are being used in typographic experimentation. You will hear acclaimed designers, creative directors, and up and coming new artists talk about their experiments in this field. Fusion will lend a new wave of ideas to apply to your own design philosophy.

1 comment:

thenewprogramme said...

the general theme is good and can allow for a nice range of work to be shown. i would try to mention something about the content in addition to seeing "the different types of media that are being used" because it sounds like all you'll be discussing is media. what about process or theory or whatever else?

as for your plan of action, i would suggest thinking more about my most recent blog post in light of what cameron is planning, but also for anything you will be making. are there more vital, useful, or innovative applications of motion graphics beyond or in addition to speaker openers? or, even if it is for speaker openers, it's worth thinking about how to be innovative within that given artifact.

the point there is to think first of the communication need and fill that need in an appropriate way. don't worry about naming it -- title screen, brochure, etc. that tends to pigeonhole your thinking about the "thing". it might be a "brostcard" (brochure/postcard) or a "loganimation" (logo/animation), if you wanted to label things, but i think labeling them is actually a hindrance to creative thinking.

your and mo's task is fine, but i would maybe consider the "logo" more as a "title graphic" or similar, as it's heavily typographic, but that's your call. don't forget typeface choice(s) as an important part of your identity! the idea of flexible combinations of type and pattern sounds interesting.