Fontstruct

Here is what I have been working on it took me awhile to get started and figure out the rules for this. I decided to use only one shape, which is very hard to do. I plan on continuing to work on this because I think it is an interesting approach to this.

photographed items

some final artifacts

Here are some final artifacts to wrap up our conference theme. I really enjoyed this project because it really taught me how to make a system work as a whole. Something that I learned is to take the elements or identity and spread it across artifacts can be challenging. The reason it is challenging is because you have to make the pieces look interesting and not repetitive. When we had our crit on monday I realized maybe we needed to alter some patterning so there was more variety and scale. We tried the best of our ability to do this before Friday's crit but this is something I see myself finessing over the summer for my portfolio. I am also really glad that I decided to do this project with a group because it was really nice to see our ideas come together. Also, in the real world of design you are always working with other people and I think sometimes in school we do not do it enough. I feel it really helped me grow in working as a team. Overall, I am satisfied with the way our items turned out and I could not have asked for a better group:)

Name tags:

Buttons:

schedule:

T4 type conference criticism

animated banner

Untitled from johnna pasch on Vimeo.

website

final map and timeline

patterns revised

As tyler suggested, we decided to try to break the strict rectangular form that our patterns were taking so that there could be more room for different shapes and direction. I am so glad that we tried this because it gives our brand a more free form, and to me this also helps express motion more.

Who is doing what for our conference?

MO: invitations

postcard

wristbands

award certificates

JO: landing page for website

mobil sign

name tags

BOTH JO&MO: poster, schedule, copy

CAM: motion piece

fusion with patterns and type

Fusion progress

Here is some progress on creating patterns. I started off with four basic one color patterns.

From there I messed with overlaying the basic patterns. From these I created brand restrictions just for the patterns.

Some brand restrictions:

* There are 4 patterns, with 4 different colors.

* The patterns can be used independently, or layered to form 6 different overlays (each pattern can only have 2 colors to overlay)

* The patterns can be repeated vertically or horizontally in a line.

* Colors do not change.

Fusion: a 5 day summer camp experience:)

We have decided to turn our conference into a five-day summer camp. This camp would be directed towards design students (college level) and even working design professionals. The focus is experimenting with a small group on how type can be fragmented, distorted, ect, then set into motion. The final judging would be a presentation on progress (experimentation & production) with a final motion piece.

DAY ONE: would be an introduction day where leading professionals give their testimonies of how experimenting with type and setting it into motion helped their design thinking. There would be small group discussions with these professionals that would help spark ideas to what to do with experiments once they are made. This would hopefully inspire all of the design conference attendees to think creatively in the next few days.

DAY TWO: would be a trip to MCAD (Minneapolis college of art and design) where attendees will be provided a room full of things to experiment with. This would be a full day of experimenting with type materials and how it can be distorted or altered. They would be provided with video cameras, printers, cameras, and mixed media. Our lovely sponsors will provide whatever they need to produce their motion piece.

DAY THREE: would be a half day of putting these things together with your assigned group of four people. The groups will be focused on what things your experiments may have in common and how you can combine these things together to create a common focus or brand (required content provided by the Walker Art Center). Professionals will also be walking around group to group to give some critiques and feedback.

DAY FOUR: would be a full out production day of making actual pieces and putting together a group presentation.

DAY FIVE: Presentations with judges, actual judging, and award ceremony at night.

What would winner get out of this?

There will be one student group and one professional group that will be awarded and receive a certificate and space in the walker gallery showcasing final design piece.

Around 40 attendees

10 groups / 4 ppl per group / 5 proffessional groups & 5 student groups

Sponsors:

MCAD

Walker Art Center

Canon

Adobe

Apple

conference mind map/ timeline

Revised Conference Theme

PLAN OF ACTION!!!!

Cameron- will be developing two animations that will be played for openers to speakers, or as an art element for promotion, or setting. This animation will include the fusion logo. They will be using elements of all our type experiments, but combined to create a cohesive branding strategy.

Mo&Johnna- Will be developing the logo and color palette. This will be combing all of our experiment files. Johnna will be working with textures and patterns. Mo will be applying the typographic elements with the word fusion that will be super imposed to this texture. (The system will be similar to the Walker museum example shown in class.) This will allow for a lot of flexibility in our logo/branding/identity.

HERE IS OUR REVISED PARAGRAPH!!!!

Fusion:

Type& Motion

Explore the effects of type and motion moving together to create a new visual dialogue. When type fuses with motion it can lead to a whole new interpretation and open the mind to new ideas. This lecture series will let you see the different types of media that are being used in typographic experimentation. You will hear acclaimed designers, creative directors, and up and coming new artists talk about their experiments in this field. Fusion will lend a new wave of ideas to apply to your own design philosophy.

initial concept map

So this is what my original concept map looks like. I realize after talking in class that this was a good general idea to get all the possible things out, now it needs to be more specific. I need to also start to find imagery and not make this look like such a list of things.

theme for type conference

Our group decided that we wanted the conference to be all about storytelling with typography. We have not decided on a set name yet but that is the general idea. Type with motion is the general theme that all of our experiments had in common, so we decided to tell a story with our typography through motion. Experimenting with how sequencing and pace of words effect the feeling a viewer has on what they are reading. We also decided to use sayings or phrases that everyone can recall so that anyone who is viewing it can connect or relate to it. We are thinking right now about nursery rhymes. They are short and almost everyone can recall or recite parts of them. We imagine this being in a gallery setting like a museum. The people would walk through these "stories" which would be animations projected for large viewing. Then there would be a conference room of some sort that everyone would gather in after viewing and a speaker would talk about type and motion, sequencing, pace, ect. There could also be group breakouts at the end of how the viewers feel or the feelings they get when watching these. Im sure there will be revisions but this is what our group has planned for now.

photos from final crit.

final statement for type

When first starting this project I was dealing with the underlying question of how mirrors reflect typography. My initial thought was to create a kaleidoscope but then I realized that it is not about having an actual kaleidoscope but more about the characteristics of one and what makes it interesting? When thinking about specific questions to base my experiments on I asked several but the ones I focused on were these: What are the principles of a kaleidoscope? How can these characteristics come through in typography? Can a letter that is fragmented create a more interesting pattern? What if there were transparencies or overlays? How do multiple typefaces and sizes of letterforms affect the pattern? What if these elements were set into motion?

Asking these specific questions allowed for my experiment to have multiple pieces to it. The things I was creating could be applied to print or motion graphics. The more I experimented the more I got into the form and character of what I was doing. This project seemed to really excite me about the things I was discovering. With every question I answered a new light was shed on the possibilities that this experiment held.

I learned that one simple question about typography can turn into this great end result. Type is no longer looked at in the same way. It takes on a more abstract meaning. It is not about if someone can read the message or letterforms being made. It is about the feeling of beauty you get when looking at this and then later realizing that they are constructed with type. I feel that this so called experiment has really opened my eyes to the possibilities that typography holds. I discovered it is not only about type and image and how you can make them work together but more about how you can make Image with type become one.

some animation progress

These are some short, quick animations that I did in class

Untitled from johnna pasch on Vimeo.

shape mask from johnna pasch on Vimeo.

Untitled from johnna pasch on Vimeo.

extra credit banner

So this is the banner ive started working on for designalogue. Im still messin with the colors, im just not sold on them yet. Also, Im wondering how far to push legibility. I feel this is completely not legible but then again I could have been staring at it for too long. This extra credit has helped me in experimenting with overlays and scale. fun fun!