Problem Statement: The goal of the visual identities is to convey what the pin up girl stands for. It is not about sexuality or objectivity. It is about how the pin up girl paved the way for going against the conservative in the art world. It will speak in a more contemporary voice, not just traditional images of these pin-up art pieces. It will reach out to its audience by taking images they are used to seeing of these pin up works, and putting a new twist on them.