3 panels

Consumer: My consumer loves nature. She loves to ride her bike to the local coffee shop. (Yes it is a she) While she is at the coffee shop she lets her mind unwind by reading a philosophy book. She loves philosophy because it lets her mind wander and explore things she may not have thought of before. She cares about her health and eating natural. She enjoys yoga in the mornings, painting in the afternoon, and spending time with her pet cat mittens right before she crawls into her bed. Call her trendy if you want, but she is going to love my product.

Comparables: My comparables are any tea that looks well designed. They usual consist of bright colored packaging and a unique bottle. The unique packaging makes my consumer want to choose it because it is different. (This makes her feel special and trendier) The oriental tea also draws my consumer in because it has special ingredients for health boosters (or so it claims). Let them pretend to be special, and unique but they have not yet met my product.

Visual research: My visual research is very colorful and full of texture. I want it to feel like it has been hand created. Like each package is one of a kind (Sort of like a masterpiece). It is something that draws my consumer in because it looks like it is very tactile. It is so full of sensation; they will have to touch it.